Turn RSS Feeds into Social Content

You already read industry news. Your audience should see that you read it too. Sharing relevant articles with your take positions you as informed and engaged. But doing it manually — finding articles, writing commentary, posting across platforms — takes time you don't have.

ClawPoster connects to any RSS feed. It ingests articles, scores them by relevance and traction, deduplicates across sources, and transforms the best candidates into social posts in your brand voice.

The pipeline works like this: feeds are checked on schedule, new articles get scored against your keyword preferences and traction metrics, top candidates get transformed into platform-specific posts with your commentary angle, and everything lands in your approval queue.

You control the voice, the selection criteria, and the posting frequency. The agent handles the rest. One RSS pipeline can keep your social presence stocked with relevant, timely content without you ever opening a news reader.